growth engine


growth engine is our process for translating category insights & trends into platforms which unlock future business growth at category & brand level. 


The process is highly collaborative, promoting engagement amongst internal & external stakeholders to build a complete perspective on category opportunities & challenges. 


Inputs are drawn from a broad range of sources including category specific consumer & shopper insights, sales data and global trends. 

The staged & iternative approach enables the insight components to evolve to best meet the emerging needs of the project, maximising relevance and ROI. 


Growth platforms are continually tested among consumers & key stakeholders before final validation & value forecasting.